Web Tools - You can’t use them all
These days artists are flooded with online tools that promise better management, promotion, distribution, and touring…some may do it all!
The real challenge is deciding what tools are best to use and taking the time to define what you want them to accomplish for your band. Signing up for new web tools just because they’re the latest thing out there is a bad decision. You should ask yourself, why would I use this? What purpose do I want it to serve? What’s my return? (i.e. sales, new fans, promotion).
I play in the band Larcenist and we just recently sat down to take inventory of the web tools we are currently using. It was mind blowing how many accounts we have and how many were serving the same purpose. Many of them we forgot we had, which led to outdated and stagnant information. We quickly decided we only have time to manage a certain number of accounts, and so we asked ourselves which ones make the most sense to truly manage and be proactive with. Be clear on what your goal is as a band, then adopt the tools (which could just be a few) needed to achieve your vision.
I’ll keep you posted as Larcenist continues along this process. Wish us luck!
Cheers,
Brandon


